Full Case Study: Anytime Fitness – International GYM Chain
Client: Anytime Fitness (Multiple Branches)
Agency: Zusta Digital
Duration: Ongoing
Target Audience: Men & women aged 25–65+, high-income urban population
Goal: Continuous lead generation, brand awareness, member engagement, and community building
Client Objectives
Generate quality membership leads for multiple branches
Build and maintain a strong digital brand presence
Launch seasonal offers (e.g., New Year, Women’s Day, Monsoon Challenge)
Engage existing customers with fitness content
Drive footfall using local SEO, WhatsApp & digital marketing
Zusta Digital’s Strategy & Execution
1. 🚀 Advertising Campaigns
Meta Ads (Facebook + Instagram)
Ad formats: Carousels, Reels, Stories, Lead Forms, Video Testimonials
Geo-targeted to neighborhoods around each gym
Retargeting via Custom Audiences (visitors, engagers, leads)
Google Ads
Branded Search Ads (e.g., “Anytime Fitness near me”)
Display Ads with fitness transformations
Map Extension & Call-only campaigns
WhatsApp Marketing
Monthly broadcast of offers, class schedules, and results
Instant follow-up from lead forms → WhatsApp auto-response
Click-to-chat campaigns synced with Meta & landing pages
Truecaller Ads
Local brand awareness + credibility boost
10–15 second animated intro of facilities & transformations
2. 📱 Social Media Management
Daily posting on Facebook + Instagram
Themes: Transformation stories, workout tips, diet advice, client shout-outs, challenge announcements
Engaging formats: Reels, GIFs, polls, Q&A
Hashtag strategy: Local SEO (#AnytimeFitnessKolkata, #FitnessNearYou)
Monthly content calendar with promos and real-time posts
3. 🎨 Graphic & Video Content
Custom-designed:
Festival creatives
Offer banners
Class schedule posters
Edited:
Member transformation reels
Gym tour walkthroughs
Short-form videos for Insta/Facebook Reels, WhatsApp status
4. 🌐 Website & GMB Management
Website:
Created & maintained landing pages for specific branches
Integrated lead forms connected to WhatsApp
SEO-optimized blogs and branch pages
Google My Business:
Weekly photo updates & offer posts
Reputation management (responded to all reviews)
Call & direction tracking to measure walk-ins
📊 Results Achieved
🏆 Highlights
Built an evergreen content engine for fitness audiences
Handled multi-platform strategy for 5+ local branches
Consistent leads with high conversion potential
Unified gym branding across all digital touchpoints
Enabled sales team with pre-qualified, ready-to-convert leads
📌 Visual Showcase Suggestions:
Carousel: Ad creatives, stories, client transformations
Reel compilation: Member interviews, gym walkthrough
PDF/Slide: Before-after results (ads + social + SEO)
Dashboard Screenshots (Meta/Google Ads/Insights)