Z U S T A

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Zusta is a dynamic digital marketing agency with a holistic approach to brand growth. Based in Kolkata, we also serve international markets in the USA, Australia, and Canada. Since our inception, we've consistently delivered impactful marketing strategies globally. From SEO and social media to performance marketing, we provide innovative digital solutions that achieve measurable success.

Full Case Study: Anytime Fitness – International GYM Chain

 

Client: Anytime Fitness (Multiple Branches)
Agency: Zusta Digital
Duration: Ongoing
Target Audience: Men & women aged 25–65+, high-income urban population
Goal: Continuous lead generation, brand awareness, member engagement, and community building

Client Objectives
  • Generate quality membership leads for multiple branches

  • Build and maintain a strong digital brand presence

  • Launch seasonal offers (e.g., New Year, Women’s Day, Monsoon Challenge)

  • Engage existing customers with fitness content

  • Drive footfall using local SEO, WhatsApp & digital marketing

Zusta Digital’s Strategy & Execution

 

1. 🚀 Advertising Campaigns
  • Meta Ads (Facebook + Instagram)

    • Ad formats: Carousels, Reels, Stories, Lead Forms, Video Testimonials

    • Geo-targeted to neighborhoods around each gym

    • Retargeting via Custom Audiences (visitors, engagers, leads)

  • Google Ads

    • Branded Search Ads (e.g., “Anytime Fitness near me”)

    • Display Ads with fitness transformations

    • Map Extension & Call-only campaigns

  • WhatsApp Marketing

    • Monthly broadcast of offers, class schedules, and results

    • Instant follow-up from lead forms → WhatsApp auto-response

    • Click-to-chat campaigns synced with Meta & landing pages

  • Truecaller Ads

    • Local brand awareness + credibility boost

    • 10–15 second animated intro of facilities & transformations

2. 📱 Social Media Management
  • Daily posting on Facebook + Instagram

  • Themes: Transformation stories, workout tips, diet advice, client shout-outs, challenge announcements

  • Engaging formats: Reels, GIFs, polls, Q&A

  • Hashtag strategy: Local SEO (#AnytimeFitnessKolkata, #FitnessNearYou)

  • Monthly content calendar with promos and real-time posts

3. 🎨 Graphic & Video Content
  • Custom-designed:

    • Festival creatives

    • Offer banners

    • Class schedule posters

  • Edited:

    • Member transformation reels

    • Gym tour walkthroughs

    • Short-form videos for Insta/Facebook Reels, WhatsApp status

4. 🌐 Website & GMB Management
  • Website:

    • Created & maintained landing pages for specific branches

    • Integrated lead forms connected to WhatsApp

    • SEO-optimized blogs and branch pages

  • Google My Business:

    • Weekly photo updates & offer posts

    • Reputation management (responded to all reviews)

    • Call & direction tracking to measure walk-ins

📊 Results Achieved

🏆 Highlights

  • Built an evergreen content engine for fitness audiences

  • Handled multi-platform strategy for 5+ local branches

  • Consistent leads with high conversion potential

  • Unified gym branding across all digital touchpoints

  • Enabled sales team with pre-qualified, ready-to-convert leads

📌 Visual Showcase Suggestions:

  • Carousel: Ad creatives, stories, client transformations

  • Reel compilation: Member interviews, gym walkthrough

  • PDF/Slide: Before-after results (ads + social + SEO)

  • Dashboard Screenshots (Meta/Google Ads/Insights)