🎓 Full Case Study: Fashion TV School of Performing Arts – Integrated Digital Marketing
Client: Fashion TV School of Performing Arts
Agency: Zusta Digital
Duration: Ongoing
Target Audience: Creative youth aged 17–28 (Tier 1 & Tier 2 cities)
Core Offerings:
🎯 Client Objectives
- Drive enrollments across multiple creative courses
- Build premium brand image aligned with FashionTV
- Generate walk-ins and leads for events, workshops, and admissions
- Establish strong online presence and visibility in West Bengal
- Target parents and students on multiple platforms
🧠 Zusta Digital’s Strategy & Execution
1. 🚀 Advertising Campaigns
Meta Ads (FB + Instagram)
- Platforms: Feed, Story, Reels, Lead Ads
- Targeting: Age 17–28, interests in fashion, cinema, photography, and content creation
- Content:
- Course Highlights
- Alumni Testimonials
- Behind-the-scenes of classes and shoots
- Admission + Offer campaigns
- Trending reels in fashion & film vibe
Google Ads
- Search Campaigns for keywords:
“acting school in kolkata”, “fashion designing course”, “film school kolkata” - Display Ads for retargeting past visitors
- Lead Extensions with phone calls and inquiry forms
WhatsApp Marketing
- Broadcast messages for:
- New batch announcements
- Workshop invites
- Scholarship & referral programs
- Integrated Click-to-WhatsApp ads from Meta & website
- Automated chatbot replies for quick responses
Truecaller Video Ads
- Local campaign using 15-second brand promo
- Focus: Premium learning space + faculty + placements
- Boosted direct call rate and brand recall
2. 📱 Social Media Management
- Instagram-first strategy (primary youth platform)
- Visual-first storytelling with fashion and cinematic moodboards
- Content Pillars:
- Student Work Highlights
- Success Stories
- Course Details
- Influencer-style Reels
- Behind-the-scenes
- Weekly Reels: Trending audio + Fashion/Acting vibes
- Regular Live sessions with mentors & students
3. 🎨 Visual & Video Content
- Created:
- Short promos for each course (15s–60s)
- Graphic carousel for admissions, courses, FAQs
- Reels: Day in the life, transition trends, student transformations
- Poster designs for workshops & college events
4. 🌐 Website & GMB Management
Website
- Built conversion-optimized landing pages for each course
- Embedded WhatsApp & Google form integration
- Blog and SEO pages: “Top acting courses in Kolkata”, “How to become a model in India”
- Mobile-first design with fast load speed
Google My Business (GMB)
- Geo-tagged course content
- Reviews managed & updated
- Monthly photo and post updates
- Increased call clicks, direction requests, and map views
📊 Results Achieved
🏆 Highlights & Impact
- Positioned the brand as a premium fashion and performing arts institution in Kolkata
- Created multi-platform lead pipeline synced with sales team
- Showcased real student stories, increasing trust and authenticity
- Maintained brand consistency with international FTV standards
- Enabled tracking of every inquiry touchpoint – ad → site → WhatsApp → call → visit
📸 Showcase Suggestions:
- Ad Campaign Collage (Meta, Google)
- Reels compilation (course sneak peeks, transformation)
- Lead Funnel Diagram (Ad > LP > WhatsApp > Counselor)
- Social Grid Style Mockup (Instagram before/after)
- Dashboard Metrics (Meta, GMB, WhatsApp)
