Insights, strategies, and trends to fuel your digital growth.
PPC
How to read and act on Google's Auction Insights — impression share, overlap rate, and position above rate for competitive intelligence.
Krishnendu Karmakar
PPC
Add callout text to your ads to showcase unique selling propositions.
Krishnendu Karmakar
SEO
Improve click-through rates from search results without moving up in rank.
Krishnendu Karmakar
Web Design
Build a personal website that showcases your work and attracts opportunities.
Krishnendu Karmakar
PPC
How to systematically identify wasted spend in a Google Ads account — irrelevant search terms, underperforming placements, low-quality audiences.
Krishnendu Karmakar
Content Marketing
Why generic content fails in 2026 and how to create work that stands out.
Krishnendu Karmakar
PPC
How to set up Pinterest campaigns — Shopping ads, video pins, idea ads, audience targeting, and measuring traffic and conversions.
Krishnendu Karmakar
Web Design
When tabs work well, how to design them accessibly, horizontal vs vertical tabs, and responsive approaches for mobile screens.
Krishnendu Karmakar
PPC
How to monitor for declining ad performance, when to refresh creative, and how to set up creative rotation schedules.
Krishnendu Karmakar
PPC
How to select and write effective sitelinks — when they appear, how to A/B test sitelinks, and which pages work best as sitelink destinations.
Krishnendu Karmakar
PPC
How to diagnose and improve Google Ads Quality Scores through ad relevance, expected CTR, and landing page experience improvements.
Krishnendu Karmakar
SEO
Proven link-building strategies that earn authority and improve rankings.
Krishnendu Karmakar
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