Insights, strategies, and trends to fuel your digital growth.
Social Media
Legitimate Instagram growth strategies — hashtag use, reel frequency, collaboration content, cross-promotion — vs follow/unfollow and grey-hat tactics.
Krishnendu Karmakar
SEO
How to run controlled SEO tests using holdout groups and statistical significance — tools, test design, and interpreting results.
Krishnendu Karmakar
SEO
How to set up and optimize your Bing Places listing for local visibility — a valuable but often overlooked channel for local business SEO.
Krishnendu Karmakar
Web Design
Integrate AI image generation into your web design process.
Krishnendu Karmakar
SEO
The evidence for and against Google's Sandbox effect for new domains, and practical strategies for accelerating trust-building on new sites.
Krishnendu Karmakar
Social Media
Optimize YouTube videos to rank in both YouTube and Google search.
Krishnendu Karmakar
PPC
A comprehensive guide to return on ad spend: roas targets by industry and business model — strategies, best practices, and real-world examples.
Krishnendu Karmakar
SEO
How Search Generative Experience changes content strategy, keyword targeting, and which types of content still drive clicks in AI-first SERPs.
Krishnendu Karmakar
Email Marketing
Benchmark and improve your email list growth rate.
Krishnendu Karmakar
Content Marketing
How to identify infographic topics, design for shareability, submit to directories, and promote to earn embeds and backlinks.
Krishnendu Karmakar
PPC
Build a structured creative testing process to compound ad performance.
Krishnendu Karmakar
SEO
Systematic approaches to finding link prospects using competitor analysis, resource pages, and broken link opportunities.
Krishnendu Karmakar
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