Insights, strategies, and trends to fuel your digital growth.
PPC
Use Google Ads Scripts to automate reporting, bidding, and alerts.
Krishnendu Karmakar
Email Marketing
Create preference centers that let subscribers control what they receive.
Krishnendu Karmakar
Social Media
Create branded AR filters for Instagram, Snapchat, and TikTok.
Krishnendu Karmakar
Web Design
How to design search experiences — autocomplete, filters, result ranking, empty states, and voice search integration.
Krishnendu Karmakar
Social Media
Find the optimal posting frequency that maximizes reach without burnout.
Krishnendu Karmakar
Social Media
Use social platforms to grow a music fanbase and promote releases.
Krishnendu Karmakar
Email Marketing
Use milestone emails to strengthen customer relationships and drive purchases.
Krishnendu Karmakar
PPC
Move tracking server-side for better data quality and privacy compliance.
Krishnendu Karmakar
PPC
Attribute revenue correctly when users touch multiple paid channels.
Krishnendu Karmakar
PPC
How Google measures and reports store visit conversions, eligibility requirements, and how to use this data for omnichannel campaign decisions.
Krishnendu Karmakar
PPC
How to segment retargeting audiences by behavior — homepage visitors, product viewers, cart abandoners — and customize ad messages accordingly.
Krishnendu Karmakar
Email Marketing
The difference between hard and soft bounces, how to configure bounce handling rules in your ESP, and how bounces affect sender reputation.
Krishnendu Karmakar
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