Insights, strategies, and trends to fuel your digital growth.
Tech Stack
The boring, productive stack we use on most client work — and when we deviate.
Krishnendu Karmakar
PPC
How Facebook and Instagram Lead Ads work — native form design, question types, CRM integration via Zapier/native integration, and lead quality optimization.
Krishnendu Karmakar
Case Studies
Manufacturing client, GST compliance, barcode workflows — the full rebuild playbook.
Krishnendu Karmakar
Case Studies
Hydrogen vs custom Next.js, cart architecture, checkout — the D2C storefront we shipped.
Krishnendu Karmakar
Web Design
Design and position chat widgets for maximum engagement.
Krishnendu Karmakar
SEO
Use original research and data studies to attract hundreds of links.
Krishnendu Karmakar
Case Studies
The RAG architecture, the eval suite, the rollout plan — what worked and what didn't.
Krishnendu Karmakar
SEO
How to set up continuous Core Web Vitals monitoring — CrUX data, PageSpeed Insights API, Lighthouse CI, and real user monitoring (RUM).
Krishnendu Karmakar
Web Design
Conduct valuable user testing even with limited research budget.
Krishnendu Karmakar
Case Studies
Flutter, Firebase, HealthKit — the architecture and the scaling decisions.
Krishnendu Karmakar
Case Studies
Stack choices, architecture, pricing — the full build log of a production multi-tenant SaaS.
Krishnendu Karmakar
Custom Software
The build-or-buy calculus for mid-market analytics, with real client examples.
Krishnendu Karmakar
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