Insights, strategies, and trends to fuel your digital growth.
Content Marketing
HubSpot's historical optimization strategy applied — identifying high-potential old posts, updating them comprehensively, and measuring traffic lifts.
Krishnendu Karmakar
PPC
Use sitelinks to give users multiple pathways from a single ad.
Krishnendu Karmakar
Web Design
Use progress bars and indicators to reduce abandonment in multi-step flows.
Krishnendu Karmakar
Content Marketing
Build a UGC program that generates authentic content at scale.
Krishnendu Karmakar
Social Media
Build a fashion brand presence on Instagram, TikTok, and Pinterest.
Krishnendu Karmakar
Social Media
How sound — trending audio, original sounds, voiceovers, music — increases short-form video performance and brand recognition.
Krishnendu Karmakar
PPC
Everything marketers need to know about Performance Max — asset groups, audience signals, budget, and how to measure what's working.
Krishnendu Karmakar
Email Marketing
Use Litmus to test emails across 100+ email clients before sending.
Krishnendu Karmakar
Web Design
How to design nonprofit websites that communicate impact, inspire emotion, and convert visitors into donors and volunteers.
Krishnendu Karmakar
Content Marketing
A comprehensive guide to customer advocacy programs: turning happy customers into marketers — strategies, best practices, and real-world examples.
Krishnendu Karmakar
Web Design
Implement service workers for caching, offline support, and push notifications.
Krishnendu Karmakar
PPC
How to build first-party data assets — email lists, CRM segments, loyalty data — and use them to power PPC targeting.
Krishnendu Karmakar
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