Insights, strategies, and trends to fuel your digital growth.
SEO
How to use Help a Reporter Out to pitch journalists, earn editorial links, and build brand authority simultaneously.
Krishnendu Karmakar
Content Marketing
Build lead magnets that attract and capture your ideal audience.
Krishnendu Karmakar
Social Media
Use social media to maximize the reach and impact of your events.
Krishnendu Karmakar
SEO
Optimize your content to earn Google's coveted featured snippet.
Krishnendu Karmakar
Social Media
Fully optimize your LinkedIn Company Page for discovery and engagement.
Krishnendu Karmakar
PPC
Compare video and static ad creative performance across platforms.
Krishnendu Karmakar
Email Marketing
A detailed comparison of the two leading email testing platforms — rendering previews, spam testing, analytics, and pricing.
Krishnendu Karmakar
PPC
Landing page principles specific to paid search traffic — message match, speed, trust signals, form design, and mobile optimization for ads.
Krishnendu Karmakar
Web Design
Design informative, functional footers that support conversion goals.
Krishnendu Karmakar
Email Marketing
Use email to increase loyalty program engagement and reward redemption.
Krishnendu Karmakar
Social Media
How to research hashtags by platform — tools, volume vs competition trade-offs, branded hashtags, and hashtag performance tracking.
Krishnendu Karmakar
PPC
Understand how match types work after Google's recent changes.
Krishnendu Karmakar
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