Insights, strategies, and trends to fuel your digital growth.
Email Marketing
Use dynamic content blocks to personalize emails for different segments.
Krishnendu Karmakar
Social Media
How to use storytelling techniques in social content — the hero's journey, conflict and resolution, and behind-the-scenes narratives.
Krishnendu Karmakar
Social Media
Set up a Facebook Shop and connect it to your broader e-commerce strategy.
Krishnendu Karmakar
Web Design
A comprehensive guide to conversion-focused web design: principles for lead generation sites — strategies, best practices, and real-world examples.
Krishnendu Karmakar
PPC
When cost-per-click, cost-per-thousand impressions, and cost-per-acquisition bidding each make sense — for different goals, funnel stages, and platforms.
Krishnendu Karmakar
SEO
A comprehensive guide to conversion rate optimization basics: testing your way to more revenue — strategies, best practices, and real-world examples.
Krishnendu Karmakar
SEO
The content decay phenomenon explained — causes, detection using rank tracking and traffic data, and an update framework that recovers rankings.
Krishnendu Karmakar
Email Marketing
How to use behavioral triggers — page visits, link clicks, purchase events, inactivity — to send more relevant, timely automated emails.
Krishnendu Karmakar
Web Design
A comprehensive guide to responsive web design in 2026: beyond the three breakpoints — strategies, best practices, and real-world examples.
Krishnendu Karmakar
Social Media
Co-create content with complementary brands for mutual audience growth.
Krishnendu Karmakar
PPC
A comprehensive guide to customer lifetime value: calculating clv and using it for marketing decisions — strategies, best practices, and real-world examples.
Krishnendu Karmakar
PPC
Optimize your RSAs for maximum performance with these expert tips.
Krishnendu Karmakar
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