User research — interviews, usability tests, surveys — to inform product decisions with evidence.
Research that designers actually use. Generative research (interviews, diary studies) for new products. Evaluative research (usability tests, tree testing) for existing ones. Quant surveys for prioritization. Findings synthesized into personas, JTBD statements, and priority lists.
Ship features users actually want, not guesses.
Recruit from your user base or screened panels.
Synthesis pulls signal from interviews into actionable themes.
5-8 interviews in a week, insights in two.
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