Insights, strategies, and trends to fuel your digital growth.
Email Marketing
How to design email flows that renew subscriptions and retain customers — timing before expiry, value reminders, win-back offers.
Krishnendu Karmakar
Content Marketing
Attribute content's contribution across the full customer journey.
Krishnendu Karmakar
PPC
Choose between skippable and non-skippable YouTube ad formats.
Krishnendu Karmakar
SEO
How to use heatmaps (Hotjar, Microsoft Clarity) to understand how users interact with your content and improve engagement signals for SEO.
Krishnendu Karmakar
Web Design
A breakdown of effective hero section patterns — value prop placement, CTA design, image/video use, and copy-design balance.
Krishnendu Karmakar
Content Marketing
Create a newsletter that people look forward to and share.
Krishnendu Karmakar
PPC
How LinkedIn Message Ads (formerly InMail) work for B2B outreach — targeting, copy, CTA options, and benchmarks for open and response rates.
Krishnendu Karmakar
PPC
How to run systematic creative tests in Meta Ads — A/B tests, dynamic creative, cost cap testing, and creative refresh cadence.
Krishnendu Karmakar
SEO
How to build automated SEO dashboards in Looker Studio connecting GSC, GA4, and rank tracker data for client and executive reporting.
Krishnendu Karmakar
Social Media
Navigate meme culture for brand marketing without embarrassing yourself.
Krishnendu Karmakar
Web Design
How to design home pages that immediately communicate value, guide different visitor types, and move users toward conversion.
Krishnendu Karmakar
PPC
Re-engage website visitors who didn't convert with strategic retargeting.
Krishnendu Karmakar
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