Insights, strategies, and trends to fuel your digital growth.
Content Marketing
A detailed comparison of Beehiiv and Substack — pricing models, customization, analytics, monetization, and audience ownership.
Krishnendu Karmakar
SEO
Create content that satisfies search intent and drives business results.
Krishnendu Karmakar
SEO
How marketplace and classified sites handle SEO at scale — user-generated content quality, canonicals, freshness, and category page optimization.
Krishnendu Karmakar
SEO
Navigate Shopify's SEO limitations and opportunities effectively.
Krishnendu Karmakar
Content Marketing
A comprehensive guide to content marketing metrics: how to measure what actually matters — strategies, best practices, and real-world examples.
Krishnendu Karmakar
Email Marketing
Strategies for growing e-commerce email lists — loyalty program sign-ups, checkout opt-in, post-purchase, packaging inserts, and in-store capture.
Krishnendu Karmakar
Content Marketing
Expand your content reach through audio formats.
Krishnendu Karmakar
Email Marketing
How to identify browse abandonment behavior, build triggered emails, and personalize product recommendations to bring shoppers back.
Krishnendu Karmakar
PPC
Use report templates to produce professional PPC reports efficiently.
Krishnendu Karmakar
Web Design
Use sticky elements to keep key actions available as users scroll.
Krishnendu Karmakar
Content Marketing
Apply the journalism technique to web content structure.
Krishnendu Karmakar
PPC
How to create remarketing audiences in Google Ads — pixel-based, customer match, YouTube viewers, and similar audiences — and bid strategies.
Krishnendu Karmakar
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