Insights, strategies, and trends to fuel your digital growth.
Web Design
Alternative navigation patterns for mobile — bottom navigation bars, tab bars, gestures, search-first navigation — and when each works best.
Krishnendu Karmakar
Email Marketing
Optimize email design for mobile readers who check email on phones.
Krishnendu Karmakar
Content Marketing
Build content that retains customers and drives repeat purchase.
Krishnendu Karmakar
Web Design
How to run controlled A/B tests on design changes — hypothesis formation, sample size, tools (VWO, Optimizely), and reading results.
Krishnendu Karmakar
SEO
How to classify queries by informational, navigational, commercial, and transactional intent and match content accordingly.
Krishnendu Karmakar
SEO
Analyze your link profile and identify harmful backlinks to remove.
Krishnendu Karmakar
Email Marketing
Write cold emails that get responses and start sales conversations.
Krishnendu Karmakar
SEO
Apply natural language processing concepts to improve content relevance.
Krishnendu Karmakar
SEO
How to cluster semantically related keywords to create comprehensive content that ranks for hundreds of terms with a single page.
Krishnendu Karmakar
PPC
The strategy and risks of bidding on competitor brand terms.
Krishnendu Karmakar
PPC
How brands can boost existing organic creator posts as Spark Ads — why they outperform dark posts and how to set up partnerships.
Krishnendu Karmakar
PPC
How Google Local Services Ads work — background checks, the Google Guarantee, bidding for leads, and managing lead quality disputes.
Krishnendu Karmakar
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