Insights, strategies, and trends to fuel your digital growth.
Social Media
How to track revenue from social media — UTM parameters, pixel setup, in-app purchase tracking, and multi-touch attribution models.
Krishnendu Karmakar
Web Design
How to create an 8-point or 4-point spacing grid, translate it to CSS, and use spacing tokens to achieve visual consistency.
Krishnendu Karmakar
PPC
Implement accurate conversion tracking across all your paid campaigns.
Krishnendu Karmakar
Content Marketing
Create content that demonstrates product value while educating.
Krishnendu Karmakar
Social Media
How to build social media reports that connect to business outcomes — reach, engagement, traffic, leads, and revenue attribution.
Krishnendu Karmakar
Social Media
Use a strategic pinned tweet to convert profile visitors.
Krishnendu Karmakar
Social Media
A comparison of social listening platforms — Brandwatch, Sprout, Mention, and free options — and how to use them for brand management.
Krishnendu Karmakar
SEO
How to automate repetitive SEO tasks — rank tracking pulls, Search Console data aggregation, redirect audits — using Python, Sheets, and APIs.
Krishnendu Karmakar
Web Design
How to design pricing pages that convert — plan structure, feature comparison tables, social proof placement, and CTA design.
Krishnendu Karmakar
Email Marketing
Capture revenue from visitors who browse products but don't add to cart.
Krishnendu Karmakar
Social Media
A comprehensive guide to brand consistency across social platforms: design and voice guidelines — strategies, best practices, and real-world examples.
Krishnendu Karmakar
Social Media
How retail brands use social to drive foot traffic, promote in-store events, create urgency, and integrate online/offline campaigns.
Krishnendu Karmakar
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